Women of Softcom

Ganiru Orakwe

How would you describe the work you do at Softcom? And what are you most proud of?

My work at Softcom (Eyowo) is to provide the company with the right tool that enables easy access to insights on progress and growth. The tool aids in making more informed decisions across teams.


A really special moment at work for me was moving into a Product Manager role from Customer Success. I’ve always wanted to be a Product Manager right before I got into Softcom. So, that was a win for me.

What does choosing to challenge mean personally for you?

People tend to agree with a lot said or done without asking questions. I’m quite expressive about certain things so, that cannot work for me. Choosing to challenge means questioning norms and speaking up to gain clarity and enable change.


From a societal and workplace standpoint, I learned that speaking up has been an effective way to challenge the norm. I’m always out to be better and far from what society expects me to be because the societal norm is a flaw in many ways. Expressing oneself sparks conversation so, once people start talking and sharing views, there is a potential for change.

What would access and inclusion look like for you in the Africa Softcom is trying to build?
For me, access and inclusion mean acquiring opportunities that are limiting to me. It’s as simple as renting a personal space (in Nigeria) without getting denied because I’m a woman, or having a poll of investors for my business. It’s the ability to explore options to what I need at my fingertips without hassle. All in all, access and inclusion for me is making services available to the average African without any limitations.
How did you get into the tech environment?
My program from the university mingled with tech so that was how I got into the tech environment. Post-NYSC, my first job was at Softcom. I grew from being a Telemarketer to being a Customer Success Specialist, and now a Product Manager.
What do you do for fun?
My friends make this joke of me “eating fashion for breakfast” as a fun thing I do (haha). Anyway, I love to dress up; pair up outfits for myself or my friends. I also love watching movies, listening to music, having conversations over food and wine/cocktail. I do quite a lot for fun so it’s a long list.
Tell us two truths about yourself and one lie.

– I’m the last born in my family.

– I hate seafood.

– I used to be an athlete.