Women of Softcom

Nimide Fala

How would you describe the work you do at Softcom?
As the Lead, Marketing Central for Eyowo, I define our market strategies, campaign expressions, and partnerships. It’s exciting, gruelling work, but I have risen to the challenge. I understand how this role and the team is fundamentally essential and the key to framing public perceptions about our brand.
What does choosing to challenge mean personally for you?

Choosing to challenge has many expressions but what comes to mind when I think about it is a line from a song from the ’80s by the Police: “When the world is running down, You make the best of what’s still around”. I like to think that it applies to how I live my life; when the world is running around, when it looks like there’s no meaning, when it feels like I shouldn’t do anything, I keep choosing to challenge.

What would access and inclusion look like for you in the Africa Softcom is trying to build?
When access and inclusion no longer becomes a buzz word because it is a norm, like humans breathing air. You don’t see people writing think pieces about that, do you?
How did you get into the tech environment?
I never actively remember that I’m in tech. I hear all the tech woman, women in tech, blah blah, and there’s always a slow dawning each time; my brain does this thing where it goes, this is you too, you know, and I’m like oh true, I am in tech, this could be my claim to fame, yippee. But, I just go back to my laptop and keep doing great work, and at that time, the industry doesn’t count – only the outcome. This doesn’t answer your question, but I wanted to say it.
What do you do for fun?
Certainly not answering questionnaires like this – this wasn’t fun. It almost gave me imposter syndrome. Lol! I like to shop. I shop for fun. My friends will say reading is what I do for fun, but they are liars.
Tell us two truths about yourself and one lie.

– I loved answering these questions.

– My fluidity is limited by the boxes society has shaped in my head.

– No one else in the world has my name.