Brands are more than just a product or a service and in a world where the art of storytelling can make or break a product. Brands need (now more than ever) an avenue to connect to their audiences. This is where I come in as the Creative Director of Softcom. My job entails, in a nutshell, creating and executing on Softcom’s storytelling strategies through various forms of art – design, video, photography, and even audio. I ensure that all the content we churn out aligns with the ethos of the company and our ideology. We want to be able to connect and form humanistic relationships with our audiences and storytelling is one of such avenues where we get to do that.
One of my proudest moments at Softcom was organising our very first virtual retreat due to the COVID-19 pandemic. A lot of engaging content had to be produced within steep timelines. It was something we had never done before, but the team came together and literally made it work. There were highs and lows and we learnt a whole lot and I believe we are now ready to take it up a notch.
As a creative director in a technology company, I’m essentially in two industries dominated by men – media and technology. So, one can see it as a double-edged sword. I literally have no choice but to choose to challenge – to be confident in myself and believe I deserve to be here and that I have whatever it takes to succeed in both industries. It’s been a journey for me. Sometimes I doubt myself, and occasionally I get imposter syndrome (it’s okay, we all do! 🙂
For women, we find that we’re constantly asking ourselves – should I really be here? Do I deserve this? Do I even know what I’m doing? And sometimes, it’s hard. But everyday, I make sure that I show up – and that’s the most important thing – you have to constantly show up.
At the moment, in a lot of industries, women have to work twice as hard as men to get a seat at the table. It’s the world we live in today; but as we keep advocating for women, the hope is that these milestones wouldn’t have to be celebrated because they would no longer be “milestones” they would just be the norm. We’d have a lot more women in senior tech roles, more female presidents, woman finally getting equal pay, and really, women just demanding their worth. And this is the equality we truly want, we wouldn’t have to “choose to challenge” because we’d have gotten rid of all these challenges we face today.
– I’ve been to 11 countries so far.
– I’m 5’7.
– I love amala, gbegiri and ewedu.