Women of Softcom

Omotara Ben-Adeola

How would you describe the work you do at Softcom? And what are you most proud of?

I work in the Engagement Central team in Eyowo, a product of Softcom. I am responsible for ensuring that we are close to our customers by engaging and delighting them with activities and campaigns in general. This means that our customers are satisfied not only with our products but with our interactions with them. It means that we listen to their needs, try our best to answer their questions and add value to them.


My proudest moment at work was when I spearheaded a marketing campaign and I was with a group of people (non- Softcomers) and they spoke positively about the campaign, not knowing that I actively worked on the strategy and execution of the campaign with my team of course. It meant that people recognise and appreciate the work we do.

What does choosing to challenge mean personally for you?

It means that despite being in a gender bias world, I don’t take no for an answer when I believe I can achieve results and make magic happen. It means that challenges are fun and exciting for me, and I’m not afraid to push and turn them into positive results, even if I fall while trying. I only have to put in double the initial efforts.

What would access and inclusion look like for you in the Africa Softcom is trying to build?
Access means that I can connect with people that I desire to through communication, payment, etc., without being limited by location or socioeconomic status.
How did you get into the tech environment?
My journey into tech started at Softcom when I got a job at Eyowo to lead the Digital team. It has been one of the best decisions I’ve made so far.
What do you do for fun?
I create content on YouTube, Instagram, and TikTok. I also plan events as well.
Tell us two truths about yourself and one lie.

– I have a YouTube channel.

– I’ve never been in a relationship before.

– I am currently building my brand.